Product & Fashion Design

Front Up, The North West, Tiger Beer

FRONT UP – This was a live brief to create a range for rugby fashion brand Front Up in which I achieved Second Place Winner. I had to work closely within the brand guidelines and produce work to a professional industry standard. I thoroughly researched future colour and graphics trends as well as existing sportswear and fashion brands. My aim was to develop a wearable range that improved with age and was relatively cheap to produce. Added value was achieved through subtle details such as thicker pull cords and ribbon labels.