Styling & Image Manipulation

Urban Decay, L.A.M.B Cosmetics, G-Star Intelligence

URBAN DECAY – This was initially a group project to recreate a classic photograph in which I took the role of retouching and image manipulation. The brief allowed me to communicate effectively with others and manage my time to work within a team. The second part of the project was to develop the image for an existing brand alone, in this case Urban Decay Cosmetics. I felt the jewel colours in the shoot reflected the glossy and shiny shades used within the brands range.

L.A.M.B – This brief required development of a new product for an existing brand. I chose to launch a range of cosmetics for the L.A.M.B brand from Gwen Stefani. I wanted my advertising to target a style conscious and innovative consumer who wished to stand out from the crowd. My campaign was themed around Marie Antoinette and The French Revolution and featured bright, bold looks from the range.

G-STAR INTELLIGENCE – Print ads were produced as part of my final university campaign which involved a 360 degree promotion of a new range from G-Star featuring intelligent textiles.
The campaign centred around images of directional and stylized martial arts movement to appeal to a fashionable and forward thinking consumer. During this project I sourced, styled and directed the model for the shoot as well as doing all aspects of post production and graphic design.

This work was nominated for both the Creative Marketing and Fashion Innovation Awards at Graduate Fashion Week 2009.

PERSONAL – This photoshoot was purely for fun and to enhance my portfolio. The Shoot is styled around Mexican skull masks and rebellion.